Curating memories.

In October 2024, CAP Events orchestrated an unforgettable corporate incentive in Scotland for Coca-Cola European Partners. The group began their journey on a Friday morning, flying into Edinburgh for a vibrant Pub & Food Tour. While exploring the stunning city, the group enjoyed Scottish delicacies such as haggis, highballs and cheese, culminating in an evening of darts at the Flight Club. Just before midnight, the group arrived at the enchanting Gleneagles Hotel, where they were greeted with warming hot toddies. The next day offered a choice of personalised activities including clay pigeon shooting, walking in the Scottish Highlands, golf on the famous PGA course, archery and air rifle shooting and fly fishing on a picturesque Scottish loch. The highlight of the weekend was a spectacular Scottish Gala Dinner, where every man wore a traditional kilt and a piper played moving music. The incentive concluded with a classic pub lunch of fish and chips before the group returned to Amsterdam with memories to cherish.

In collaboration with PSV Eindhoven, CAP Events hosted an extraordinary weekend in Monaco for 120 sponsors, combining luxury, entertainment and the thrill of football. The group arrived on Friday afternoon and enjoyed a fantastic lunch on Larvotto beach, undeterred by the unusual rain. After a short break, the evening continued at Twiga, Flavio Briatore's renowned restaurant and nightclub. Guests were treated to an Italian sharing-style feast, followed by dancing into the early hours as the restaurant was transformed into a vibrant nightclub. Saturday's activities were tailored to suit a variety of interests. Groups embarked on helicopter rides, luxury yacht trips along the Mediterranean coast and a tourist train tour of Monaco, exploring the F1 circuit and local highlights. Others faced an adrenaline-pumping challenge on the go-kart track at Parking Pecheur, overlooking the Mediterranean. The day culminated in a thrilling match at the Stade Louis II against AS Monaco, which, despite the defeat, was followed by a relaxed gathering at the Fairmont Hotel, where guests enjoyed light bites and drinks to lift their spirits. The weekend came to an end on Sunday morning when the group returned to Eindhoven, enriched by an unforgettable experience. Fun fact: the group returned later in the year for another CAP-hosted event when PSV played AS Monaco again, further cementing CAP Events' role as a premier event partner.

CAP Events was approached by an agency to organise an exclusive weekend in Marrakech for senior management from the MENA region of a global oil services company. The carefully curated programme included a stay in one of Marrakech's most luxurious five-star hotels and a stunning dinner in the courtyard of the Villa des Orangers, a stunning property in the Medina. After a morning of work, guests would have been transported to the desert for a dinner under the stars in a five-star setting, with Mr Andre Kuipers, an ESA astronaut, as the keynote speaker. His engaging stories of space exploration were perfectly tailored to inspire the engineers in attendance. Although CAP Events won the tender, the agency inflated the prices, prompting the client to replicate the programme independently. CAP Events was only retained to book the guest speaker. We were later told by Andre Kuipers that the weekend was a resounding success, with his interaction with the audience particularly impactful. While we did not execute the full event, the experience underlined the strength of our vision and programme design and proved CAP Events' ability to create memorable experiences - even when we're not at the helm.